Making a variety of relief options available is key to success in pain management sales
Pain is personal; everyone experiences it differently. Pain is also universal. We all either have pain or know someone who does. When talking to Baby Boomers, how long before the subject of pain comes up? When one person mentions it, everyone typically joins in with their own struggles.
For HME/DME providers, the pain management category offers the potential for growth in cash sales, with products ranging from topical ointments to hot/cold therapies to technology products such as transcutaneous electrical nerve stimulation (TENS) units and even laser therapy.